Do you know what you want to ask of data?

DAIN Studios’ co-founders Ulla Kruhse-Lehtonen and Saara Hyvonen featured in the following article Do you know what you want to ask of data? by Mari Laaksonen from Media Planet 14.3.2019.

Digitalisation is creating enormous opportunities to gain insights into business and respond efficiently to new growth possibilities. But not all companies are positioned to optimise their use of data. Our DAIN Studios’ co-founders give the reader some key take home messages. Data utilisation and management must be consistent with the organisation’s strategy and vision. At the same time, operational agility is needed to experiment quickly with data-driven processes, so that management and digital leadership know what to scale, and avoid excessive piloting. At the end of the day, the courage to invest and build data and AI capabilities are likely to determine the extent of future business growth.

DAIN Studios’ Co-founders Ulla Kruhse-Lehtonen and Saara Hyvönen