• The client did a lot of email marketing, but it was not targeted and based on customer data.
  • The company wanted to make targeted campaigns using all available customer data to increase campaign lift drastically.
  • The client also wanted to automate all campaign sending, analysis, and A/B testing.


  • We created an overview of the CRM data on a dashboard, describing active buyers, ARPU, purchasing pattern-based segmentation, and campaign responses.​
  • We created new target groups for marketing campaigns based on thorough data analysis: demographics (age, gender), purchase patterns (product categories, prints, price, channel), and interests (based on Internet visits and read emails)​.


  • We created a full-year marketing automation calendar based on the new target groups (and respective comparison groups) to be utilized by the client’s marketing department and their media agency.​
Business Value

Sales, Marketing, Customer Service.


Fashion Manufacturer

The client is a known, international textile, clothing, and home furnishing company with own and wholesale stores around the world.

Consumer Goods, Trade & Retail

Data Analytics

Sales, Marketing, Customer Service

Meet our experts

Ulla Kruhse-Lehtonen
Ulla Kruhse-Lehtonen
CEO of DAIN Studios Finland, Co-Founder