• Our client wanted to increase revenue and profitability of consumer sales in ecommerce.
  • How to drive more traffic to ecommerce site?
  • How to improve sales conversion?
  • How to optimize pricing?
  • How to forecast sales to avoid out-of-stock situations?
  • How to improve customer experience and get the most out of loyalty programs?
  • How to optimize media spend?


  • Identify and define key use cases for ecom optimization
  • Integrate data to a 360-degree customer data platform.
  • Develop campaign analysis and AB-testing capability
  • Development of analytical models such as CLV, next-best offer, churn, and behavioral segmentation.
  • Development of sales forecasting and price optimization algorithms.
  • Squad way of working for fast experimentation.


  • Website, eCommerce, and newsletters personalization based on customer behavior in different touchpoints.
  • Considerable campaign lift increases through better targeting and personalization.
  • Insights dashboards for campaign management, customer service and own stores.
  • Sales forecasting scenario tool for salespeople.
  • Price elasticity analysis and recommendations
Business Value

Sales Forecasting, Customer Engagement, Price Optimization


Consumer Goods

Our client is a global consumer goods company focusing on design brands for home, kitchen and outdoors.

DAIN Studios has been a trusted partner in shaping data strategy and developing data and analytics capabilities for improving customer experience across customer touch points and driving ecommerce sales.

Consumer Goods, Manufacturing

Customer Analytics

Sales processes & customer service

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