• Our client wanted to improve customer experience with data
  • How to leverage data and AI to create an optimal customer experience regardless of the channel?
  • How to increase new customer acquisition, drive customer engagement and reduce churn?


  • Defined the holistic data strategy, including new data opportunities
  • Created roadmap for the capabilities required, and collaborated with in-house team in implementing them – upskilling and bringing in best practices
  • Jointly created the first data and AI use cases
  • Implemented Customer 360 dashboards for customer services


  • Concrete implementation roadmap for developing data & analytics platform for prioritized use cases
  • New data driven use cases related to customer lifecycle management – new customer acquisition, onboarding, customer engagement and retention – defined, implemented, tested and productized
  • First AI use cases into production
  • Customer 360 dashboards in use
Business Value

Concrete Roadmap of Actions, Customer Lifecycle Management, Customer 360


Pension Insurance

The client is a large Finnish pension insurance company.

DAIN Studios has been their partner all the way from defining their data strategy to execution.

Finance & Insurance

Data & AI Transformation

Customer Lifecycle Management

Meet our experts

Saara Hyvönen
Saara Hyvönen
Co-Founder and Analytics Executive