Case Study
From a hardware vendor to a provider of smart machinery solutions with data strategy
Problem
- Körber Technologies provides industrial machinery for the tobacco industry and beyond.
- Multiple pilots have been trialed with customers to extend the business beyond machinery into data-driven services and solutions but sales have been limited.
- Data collection capabilities are in place as well as cloud infrastructure and data professionals.
Approach
- An internal interview round is conducted to understand the current state of the organisation. In parallel, a second track of interviews is conducted with the organisation’s clients.
- The current state is documented with its key business challenges. The data and AI strategies and needs of customers are clarified.
- The internal and external viewpoints are combined with market research.
Results
- An internal interview round is conducted to understand the current state of the organisation. In parallel, a second track of interviews is conducted with the organisation’s clients.
- The current state is documented with its key business challenges. The data and AI strategies and needs of customers are clarified.
- The internal and external viewpoints are combined with market research.
Business Value
Sales Processes, Customer Engagement
Industry
Client
Körber
Körber Technologies develops technology to pave the way for client companies on their journey towards the Factory of Excellence. As companies from all industries are faced with new challenges, Körber Technologies collaborates with them to combine multiple components and create holistic solutions. Company expertise is used to develop solutions that span multiple industries, from tobacco and hemp products, straws to battery production. The portfolio of products combines proven engineering expertise, the very latest digital technology and an extensive range of services worldwide.
