Design the Personalization Strategy and the execution program for a large Banking group
- Our European banking client had very dispersed local strategies, with technology and maturity levels. They wanted to significantly accelerate the personalization transformation within their operating companies.
- The goal was to formulate the vision, and to create a jointly designed program with focused activities, and to start the delivery of those.
- Establish the vision and the common understanding of personalization transformation across all markets and stakeholder levels.
- Design key initiatives and activities to be delivered, with a special focus on data & AI requirements.
- Co-create and align the program, with roles, responsibilities and governance model.
- Strategy and the prioritized execution of the program across all markets.
- Program established with key activities, metrics and tasks.
- Data requirements formulated.
Strategy, Customer Journeys, Data Literacy
Large European bank with operations in multiple markets set themselves on the journey of omnichannel personalization with data and automation.
DAIN Studios helped the client formulate the personalization strategy, formulate the data requirements and bring the new program into execution for the upcoming years.