Background
ABB E-mobility is a division of ABB, a Swiss-Swedish multinational corporation that specializes in automation and electrification technologies. ABB E-mobility –Home & Work– focuses on providing comprehensive solutions for electric vehicle (EV) charging infrastructure. This includes the development, production, and supply of charging stations and related software, catering to various applications such as residential, commercial, and public charging networks.
As the company continues to innovate and optimize its operations, the ability to leverage data effectively has become paramount. To achieve this, ABB partnered with DAIN Studios to develop a use-case driven data platform designed to minimize time-to-value while paving the route for a data-driven future where E-mobility is the center.
Reduced Time-to-Value
Enhanced Data-Driven Insights
Scalability and Flexibility
Challenge
ABB E-Mobility – Home & Work division– faced significant challenges managing and making sense of the vast amount of data it collects from its manufacturing processes, supply chains, installation, and customer interactions across different regions. The company’s main goal was to create a data system that is strong, can handle growth, and is adaptable enough for various business needs. However, this task proved difficult due to the diverse nature of the data and the specific requirements of different business units.
As a result, the team struggled to effectively understand and serve its customers and stakeholders, which led to missed opportunities for making informed decisions that are crucial for success. The effort to integrate all this data also brought technical and organizational difficulties, making the company slower and less effective at responding to market demands.
Action
DAIN Studios supported the Home & Work division of ABB E-Mobility with strategic consultancy and hands-on support. Here’s a breakdown of how DAIN Studios supported ABB in this transformative journey:
- Assessment and Strategy Development
- Understanding Business Goals: DAIN Studios began with a thorough assessment of ABB’s business objectives, challenges, and existing data landscape.
- Use-Case Identification: By working closely with ABB’s stakeholders across different business units, DAIN Studios identified high-impact use cases that could deliver quick wins while laying the groundwork for long-term benefits.
- Designing the Data Platform
- Architecture Blueprint: DAIN Studios designed a scalable and flexible data architecture that could integrate seamlessly with ABB’s existing systems. The architecture was tailored to support a wide range of use cases, ensuring that the platform could grow and evolve with ABB’s needs.
- Technology Selection: Leveraging their expertise, DAIN Studios recommended and implemented cutting-edge technologies that best suited ABB’s requirements. This included data ingestion tools, storage solutions, analytics platforms, and visualization tools.
- Implementation and Deployment
- Agile Development: Using agile methodologies, DAIN Studios ensured that the platform development was iterative and adaptive. This approach enabled continuous feedback and improvements, ensuring that the platform met ABB’s expectations.
- Data Integration and Management: DAIN Studios facilitated the seamless integration of disparate data sources into the new platform. We implemented robust data governance and management practices to ensure data quality, security, and compliance.
- Enablement and Training
- Empowering Teams: A crucial part of the collaboration was to empower ABB’s teams to effectively use the new data platform. DAIN Studios conducted personal training sessions and created detailed documentation to ensure that ABB’s personnel could leverage the platform to its full potential.
- Continuous Support: DAIN Studios provided ongoing support and maintenance, ensuring that the platform remained up-to-date and capable of adapting to new use cases and technological advancements.
“Thanks to the enthusiastic team, we gained lots of knowledge on data and data-driven solutions. The platform they created for us gave us insights into how we can analyze the market best and how valuable and important it is to have a data-driven platform in place.” Pieter Vincent, Global Marketing Manager, ABB.
Impact
Maximizing Business Value Through Data Utilization
The product-oriented implementation of the data platform had a significant impact on ABB’s operations. By focusing on specific use cases, ABB was able to achieve quick wins that showcased the value of the platform and encouraged broader adoption. Some of the key benefits included:
- Reduced Time-to-Value: By addressing specific use cases, ABB was able to quickly realize the benefits of the data platform, leading to faster decision-making and improved operational efficiency. Furthermore, DAIN automated the eligibility of a cash-back campaign across multiple regions saving 40+ hours per campaign execution.
- Enhanced Data-Driven Insights: The platform enabled ABB to gain deeper insights into their customers and operations, helping them to optimize processes, reduce costs, and improve customer satisfaction.
- Scalability and Flexibility: The scalable architecture of the platform ensured that ABB could continue to add new use cases and data sources without compromising performance.
“We’ve gained insights we were not even aware of, and that is exactly what we need, finding the blind spots via data.” Pieter Vincent.
The collaboration between DAIN Studios and the Home & Work division of ABB E-Mobility is a testament to the power of strategic collaboration and innovative thinking in the realm of data management and analytics. By developing a use-case driven data platform, DAIN Studios helped ABB to not only manage their data more effectively but to leverage it in ways that drive tangible business value. As ABB continues to push the boundaries of industrial innovation, their data platform will undoubtedly play a pivotal role in their ongoing success.
Client
ABB
