Success Story
Enhancing Real-Time Tracking with AI at Bettermile
Background
Bettermile partnered with DAIN Studios to improve real-time ETA predictions, replacing static approximations with an AI-driven solution. This enhanced delivery accuracy, customer satisfaction, and AI adoption within the team.
By improving real-time tracking capabilities and fostering internal expertise, Bettermile strengthened its position in a competitive market while building the foundation for sustainable growth.
Challenge
Bettermile, a SaaS product builder for last-mile parcel deliveries including tracking solutions , aimed to improve its real-time tracking capabilities, specifically for estimating delivery times (ETA). At the outset, their client systems relied on static, hard-coded approximations, which limited accuracy and failed to meet the growing expectations of their customers.
This challenge was critical to address as real-time tracking has become a key differentiator in the logistics industry. To maintain competitiveness and ensure customer satisfaction, Bettermile needed a scalable, data-driven approach to modernize its tracking solutions.
Action
Building AI Maturity in Stages
DAIN Studios collaborated with Bettermile to improve their tracking solutions and build AI maturity. The project involved a phased approach:
- Evaluating the Current State
Bettermile’s initial tracking system was assessed against real delivery data to pinpoint inefficiencies and improvement opportunities. - Developing a Data-Driven Solution
Designed and implemented a more dynamic tracking system, regularly updated with real-time data and key performance indicators (KPIs) to evaluate delivery performance. The solution leveraged existing tools, such as Bettermile’s “Tour Commander” product, ensuring seamless integration. - Upskilling the Team
Transferred the solution to Bettermile’s team, initially comprised of junior analysts, through workshops and continuous support. - Iterative Collaboration
Supported Bettermile’s team to maintain and improve the solution. Introduced a second-generation solution, Cloud Tracking, in close collaboration with the Real-Time Tracking team. This solution became a cornerstone for operational expansion.
Ongoing Partnership
DAIN Studios’ role extended beyond initial delivery:
- Continuous Support: Provided ongoing guidance to Bettermile’s Tracking team, averaging 0.5 days per week.
- Ad-Hoc Collaboration: Assisted other product teams with advanced analytics and data challenges.
- High-Intensity Collaboration: Delivered tailored workshops and solutions to address specific issues within the Tracking team.
Impact
Operational Growth and User Satisfaction
Scalable Expansion: The Cloud Tracking solution enabled Bettermile to expand its operations into additional markets.
Customer Success: Bettermile’s tracking system was rated the best among competitors in user satisfaction surveys.
Upskilling and Sustainability
Bettermile’s team gained the skills and confidence to independently manage, maintain, and further develop the tracking solutions.
DAIN Studios’ support cultivated a culture of data-driven decision-making within Bettermile.
