Join us for the Berlin Pre-Work Talk on Tuesday 15th October where DAIN Studios‘ CEO & Co-founder Dirk Hofmann will answer the #IXDSCriticalQuestion: How can we use AI to build new products and services that respond intelligently to users and their contexts?

Many organizations are aware that while AI technology can offer unique features to a product, the understanding of its potential role in the prototyping and development of new offerings is limited. Yet the ready availability of AI technologies — such as high-level machine learning frameworks, pre-trained models, and cloud computing infrastructure and services — makes it easier than ever before to quickly move from initial concept to a sophisticated prototype.

The challenge for designers is to understand where AI can contribute most effectively in this process while avoiding common pitfalls. Potential obstacles include limited availability of relevant data, the effectiveness of models when deployed in the real-world, and the risk of reaching for an AI toolkit before the business model is clear.

Ultimately, the best solutions are likely to come not from technology alone, but from an agile collaboration between data scientists and designers with a strong focus on iteration and the integration of diverse stakeholders.

Swing by at 8:30am for your dose of caffeine. Dirk will begin at 9am! We look forward to seeing you at the IXDS studio at Paul-Lincke-Ufer 39/40.

Or read more about the event and the host IXDS on this link.

Dirk Hofmann is CEO & Co-founder of DAIN Studios, and is a veteran in the consumer electronics industry having acted in various product, marketing, and strategy roles at Siemens, BenQ, Nokia, and Deutsche Telekom. He has implemented corporate-wide, customer-centric innovation programs including world-wide customer panels, Think Tanks and Trend Research Networks. At Nokia, he was in charge of setting up and leading the company-wide, 60+ MEUR Consumer Data & Interaction Program as part of Nokia’s digital strategy in late 2000’s.